Apple Finally Lets You Buy Amazon Prime Movies on iPhone and Apple TV

Apple come out to be loosening up its policy around in - app purchases that have get under fire from third - political party services and antimonopoly governor over what ’s come to be known as the “ Apple revenue enhancement . ” An correspondence between Apple and Amazon will now allow substance abuser to purchase movies and TV shows from their iPhone or Apple tv set — something that Apple ’s 30 percent cut policy antecedently made a gigantic pain sensation in the cigaret .

For some background : Apple has traditionally taken a 30 percent baseball swing of in - app purchases made through its system for matter like television and series purchases or subscriptions . As a workaround , some apps decided to stop these purchases within the app altogether , take a crap thing like engage picture through Prime Video , buying Kindle ebooks for your iPad , and comics from Comixology more difficult than they should have been . But now , the ship’s company has evidently ease up on the policy for a number of “ qualifying premium video amusement apps , ” admit Prime Video .

“ On qualifying premium video entertainment apps such as Prime Video , Altice One and Canal+ , client have the choice to bribe or rent movies and goggle box shows using the payment method tied to their live TV subscription , ” Apple toldCNBCin a statement .

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Apple said it ’s create a broadcast for these “ premium ” swarm apps that offer “ a mixture of client benefits — including integration with the Apple TV app , AirPlay 2 support , tvOS apps , universal search , Siri support and , where applicable , single or zero sign - on . ” Now , you ’ll be able-bodied to purchase mental object within the app using whatever payment is on file with those religious service , rather than paying through Apple ’s system . Though point about when the program started are ill-defined , CNBC reported that Amazon choose in on Wednesday .

It ’s unreadable why Apple ’s plainly made an exception for some service and not others , and it seems to thump pickle in the argument that Apple made the move merely to avoid further antitrust examination .

The move also does n’t repair Apple and Amazon’songoing feudthat ’s made synergy across platforms a pain in the neck for exploiter of Prime Video and , say , Kindle . But it will make see picture less of a tussle for Prime members — especially for content that is n’t available to them through Apple television set . And certainly at a sentence when the great unwashed are spending more time at home than normal , giving users with child options seems to do good all involved parties .

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