Aurasma Makes Everyday Augmented Reality Seem More Likely, Ad-Friendlier

Augmented Reality is done so much these days that it ’s not even terribly cool anymore . However , Aurasma , a fresh iPhone app due out next month , is promising to add a new layer of video and interactivity onto everyday print .

With their app , Aurasma is trying to vie directly with Google ’s Goggles project . As a refresher , what make something like Google Goggles at the very least coolheaded on paper is the fact that you could front at something average , indicate your smartphone at it , and see it as something fresh through your Google - enhance eyes . This new app merely adds some move into the equivalence .

With the Aurasma app , you could betoken your iPhone at the newspaper you ’re show — although why you ’d be reading a physical newspaper at all with apps like this around is something else wholly — and your front page image is transform into a scene from the audience , outcome , or foreground careen it was taken from . Pretty dandy .