HTC may announce Thursday it ’s going to spend $ 500 M to acquire a 51 % stake in Beats Electronics , the company behindBeats By Dr. Dre . beat will engage independently and its audio technology will land in HTC ’s French telephone . [ CNETandAllThingsD ]
http://gizmodo.com/5794310/beats-by-dr-dre-get-a-chrome-paintjob-and-1000-price-tag
Update : And here’sHTC ’s press releaseconfirming the partnership and raw phones come this Fall .
Strategic HTC investment to result in Beats - integrate HTC phones this fall
TAOYUAN , Taiwan and SANTA MONICA , Calif. , Aug. 10 , 2011 /PRNewswire/ — HTC Corp. , a global designer of mobile devices , today announced a strategical partnership and investment with Beats ™ Electronics LLC . , the company redefining the audio market with its iconic beat by Dr. Dre ™ audio experience . The two tight - develop brands will concenter on bringing high performance phone to HTC phone .
“ The HTC and Beats by Dr. Dre partnership is an chance for two world - course of instruction society to redefine the smartphone diligence and delineate the future , ” said Jimmy Iovine , chairman of Beats by Dr. Dre and chairwoman and CEO of Interscope Geffen A&M Records , which is a division of Universal Music Group and a stakeholder in Beats . “ For Beats by Dr. Dre , this stand for a critical footstep in our continued missionary post to clean up the destruction of sound recording have by the digital rotation and reengineer how sound is delivered , so the consumer feels the medicine the way that the creative person intend . ”
HTC and Beats have been working together to make superior mobile audio experiences for consumer , which will result in a line of HTC devices integrated with Beats sound innovations , available this crepuscle .
“ Beats has found a singular manner to rule popular refinement in a personal manner that is unlike any other stigma today , ” say Peter Chou , CEO of HTC Corp. “ It ’s an exciting brand that has been work up around providing something very particular , and we believe our strategical partnership will allow customers with unvanquishable phone on HTC earphone . We obsess over every item of a consumer ’s roving experience , and audio is a critical part of that experience . ”
HTC is known for unifying content , services and devices into unparalleled nomadic experiences . And Beats is known for its alone consumer brand entreaty and ability to multiply the full spectrum of phone captured in professional transcription studio , allowing consumers to hear music the way the creative person intended . Bringing these two great brands together will create superior mobile music and sound experience while speed HTC ’s entry into the youth and accessories market globally .
Beats Electronics will continue to maneuver autonomously – with Iovine as chairman and Luke Wood as president and chief operating policeman – with its current business partnership , including Monster Cable Products Inc. , HP and Chrysler Group LLC . Iovine also will continue serving as chairman of Interscope Geffen A&M Records .
“ Our client have clearly responded to Beats and HTC , and Best Buy is proud to sport their intersection in our stores , ” said Brian J. Dunn , CEO , Best Buy . “ We are committed to offering innovational and entertaining technologies that help oneself consumers heighten their lives . Our customers look that from us . The unique HTC Sense experience and the heavy sound of Beats supply prime case of that focal point . ”
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