We ’re betting that Ken Basin will never forget what that fourth button was for on LBJ ’s desk . Who Wants to Be a Millionairefans know what we ’re talking about ; the ease of you could observe this clip :
Since the interest in this brisk beverage has now reached fever pitching ( or mild tender throat and sniffle pitch , anyway ) , here are some fun Fresca facts to prey your hysteria .
" ¢ The Coca - Cola Company first put Fresca on our grocer ’s shelves in 1963 . It was one of the few diet flaccid potable available at that time , along with Tab and Diet Rite . Of course , during that era the word " diet" was n’t considered an effective merchandising dick ; such tonic were referred to as " lucre - free" or " depressed calorie" rather . Fresca had a tangy citrus - y , Citrus paradisi - y flavor interchangeable to Squirt , which had been on the market in limited statistical distribution areas since 1938 .
" ¢ Note the unique design of the original Fresca bottle . That grooved " channel" just under the recording label was in place to overtake the condensation that was certain to drop down the side . Because Fresca was so cool it was stale , humans .
" ¢ Fresca ’s advertising " hook" was that it was chillingly refreshing on a hot summertime ’s day . Variations of " Come out of the heat and into the cold" was the theme for much of their advertising in the former 1960s and early 1970s . Here ’s an model :
" ¢ Singer Trini Lopez did hit the top five on Billboard ’s popping chart once with " If I Had a Hammer,“ but as far as overall frigidness goes , his air were more likely to be hear in your dental practitioner ’s office than in the local disco . Nevertheless , Coca - Cola found him sufficiently groovy enough to record " The Blizzard Song,“ which was give away as a freebee with particularly pock cases of Fresca in 1967 .
" ¢ One ground Fresca was so pop in its Clarence Shepard Day Jr. was that it not only had no sugar and only two calories per 10 ounce serving , but it was a dietary mathematical product that did n’t try like a mold perspiration sock . The closed book behind its sugar - free yet sweet flavor was an artificial sweetener called Cyclamate .
