Any advanced Internetter knows that the best way to enjoy the pure Internet is to get an ad blocker . It zaps away all the excess and gives you the meaty good stuff . However , it look like company are figuring way to circumvent ad blocking agent … by pay them off . Google is reportedly paying one of the most pop ad blockers , AdBlock Plus , to not stuff Google ’s advertising .
Basically , Google is getting Google ads whitelisted from the advert blocking help . It ’s unclear how much Google is pay AdBlock Plus and what other companies are doing the same but AdBlock Plus has always ( since 2011 , at least ) maintained a whitelist to leave ads that are nonintrusive to survive on the cyberspace . AdBlock Plus draw the whitelist specifics :
Maybe we need an ad blocker for the advert blocker now . [ Horizon TviaSalonviaVerge , Image Credit : AP ]
Update : A person who works with AdBlock Plus wanted to clear up how AdBlock Plus ’ whitelisting works :
1 ) Only non - intrusive advertizement that meet “ Acceptable Ads ” guideline ( asdecided by public assembly ) can be unblocked ; there is no way to ‘ buy ’ a whitelisting . The public biotic community has the final decision .
2)Acceptable advertizing guidelinesare also defined by the community ( and not by Adblock Plus ) as non - intrusive , text edition - only ads . Anything else — for example video ads , soda water - ups , banners , animated ads and others — continue to be blocked .
3 ) Even the whitelisted ads can still be obstruct ; users can switch off the Acceptable Ads filter with one click in their Options menu .
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