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Labor Day weekend is all about the big screen this year.
NonprofitThe Cinema Foundationannounced over the weekend that Saturday, Sept. 3, will see a nationwide discount on all movie tickets in more than 3,000 theaters and 30,000 screens, according toNPRandThe Hollywood Reporter. Tickets will cost $3 for every showing in all screening formats at participating locations.
The initiative is part of the first-ever National Cinema Day, and top theater chains like AMC Entertainment, Regal Cinemas and Cinemark Theatres are each participating as they hope to entice moviegoers indoors at the unofficial end of summer.
Labor Day weekend is traditionally considered a slow one at the box office, but an August box-office slow-down this year has theater chains eager to bring moviegoers back indoors after several box office victories through the spring and early summer. According toBox Office Mojo, August is the first month since January during which no movie release has grossed $100 million or more.
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“This day is for movie lovers across the U.S., celebrating how movies are meant to be seen, on the big screen,” Ken Thewes, Regal chief marketing officer, said in astatement. “We are excited to be a part of National Cinema Day, offering our moviegoers the opportunity to see the latest blockbusters at Regal, no matter the format, for only $3!”
Interested movie fans can search theNational Cinema Daywebsite to find participating theaters in their area.
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The U.S. has about 40,700 movie theater screens across the country, according toVariety; roughly 74 percent of all movie theater screens in the country will host screenings for $3 during the one-day only event.
The National Cinema Foundation, founded in March as a branch of the National Association of Theater Owners, “is dedicated to shaping the future of the great collectiveexperience of moviegoing and the cinema industry,” according to a statement.
source: people.com
