Since 1989,USA Todayhas asked watcher to sit through the beer advertising and confect commercial to pick the best of the expert . As you prepare tojudge 2025 ’s commercial offering , let ’s take a flavor back at thetop - ratedcommercials of previous years .
1989 // American Express
Rating:7.52
In a fairly straightforward commercial message , actors Jon Lovitz and Dana Carvey , who were both onSaturday Night Liveat the clip , utilise their credit carte du jour to get to the big secret plan in Miami . Lovitz has difficulty with his Visa , while Carvey is in paradise with his American Express .
1990 // Nike
Rating:8.17
announcer , including the the likes of of Harry Caray , call an event that keeps changing mutation with shooting of Wayne Gretzky , Michael Jordan , and Bo Jackson . The phrasenice shoeskeeps being used . There ’s even a Richard Nixon joke .
1991 // Diet Pepsi
Rating:8.52
accord toUSA Today , because America was fighting the Gulf War at the time , many advertisers switched their suspicious commercials to more serious unity — and those spots did n’t even make their top 10 . Diet Pepsi and Ray Charles asked the world if their jingle had enchant on yet , receive a unanimous “ sure , dude . ”
1992 // Nike
Rating:8.51
“ Who ’d you expect , Elmer Fudd ? ” asks Michael Jordan in Nike ’s get ahead ad , which also featured Bugs Bunny . This commercial message lay the cornerstone forSpace pickle . “ Watching this commercial is like get a line an former draft of the Mona Lisa,”USA Todaynoted . “ If the Mona Lisa was a sketch rabbit slam dunking a hoops . ”
1993 // McDonald’s
Rating:9.0
perhaps Michael Jordan is what it takes to strike No . 1 ; by 1993 , he had been featured in three winning commercial message . Jordan and Larry Bird duel against each other in an unconscionable game of horse diddle throughout Chicago . All in the name of the omnipotent Big Mac .
1994 // Pepsi
Rating:9.34
A lab chimp drinks a feeding bottle of Pepsi , drives to the beach , and turns into a party animal . Enough said . This get Pepsi ’s mastery over other Super Bowl commercial message for the next four years .
1995 // Pepsi
Rating:9.66
Using his straw to get the last drop-off of Pepsi in his bottle , a young boy on a beach accidentally sucks so firmly that he pulls himself into the bottleful . His small baby yells , “ Mom , he ’s done it again ! ” “ The audience was wowed by the joke and the special effects , ” USA Todaynoted , “ and were on the face of it unforced to expect past the physical impossibilities of such an turn . ”
1996 // Pepsi
Rating:9.42
A Coke machine driver is delivering a raw mess to a store when he decides to take hold of a Pepsi . The whole shelf of cans tumbles to the floor while the Hank Williams song “ Your Cheatin ’ tenderness ” diddle in the background .
1997 // Pepsi
Rating:8.22
These bears had a primal urge to trip the light fantastic toe to the tune of the YMCA song , just using the letters that spell out Pepsi . There ’s also a Macarena caper .
1998 // Pepsi
Rating:9.08
This was the fifth year in a course that Pepsi — which proved to be a powerhouse during the mid-’90s — took the top maculation . In this minute - long ad , a skysurfer cash in one’s chips head to head with a goose . The two finally share a Pepsi and a flock of geese fly away , create the companionship ’s logotype in the sky .
1999 // Budweiser
Rating:8.01
Enter Budweiser and Anheuser - Busch , which dominated the Super Bowl Ad Meter this year ( and for years to come),nabbingseven of the top 10 spots . Two Dalmatian pup are separated at parentage , one becoming a part of a fire station and the other the mascot of the Clydesdale - driven beer black Maria .
2000 // Budweiser
Rating:8.09
Rex is n’t cooperating on curing . As his animal trainer is yelling at him , we see the blackguard ’s dream : While chase a Budweiser motortruck , he slams into the side of a mini - van . The Canis familiaris yowl , the managing director catches it on film , and the movie becomes a success .
2001 // Bud Light
Rating:8.63
In this 2001 spot , Anheuser - Busch replaced their sexual love for animate being with Cedric the Entertainer . While trying to entertain his particular date , the romance takes a twist for the worse when his bottle of Bud Light circumstantially explode on the girl . They also featured NSYNC inan ad spotthat class , this one all about talking to kids about responsible drinking .
2002 // Bud Light
Rating:9.11
Satin sheets — dependable . Bud Light — majuscule . The two together ? Not so much . A fair sex start enticing her gallant to join her on their satin bed sheet with Bud Light , but it does n’t go as planned . He slides across the shroud and flies out the sleeping accommodation windowpane .
2003 // Budweiser
Rating:8.99
Another Budweiser spot using their famous Clydesdale horses . This time , Budweiser is spoof the role of crying replay by having football - play horses and a referee zebra . When one of the two human being keep an eye on the game ring the ref a “ jackass , ” the other responds , “ I believe that ’s a zebra . "
2004 // Bud Light
Rating:9.04
They bring back the creature … in kind of a weird style . Two cad trainer are using their pets to seek to best each other . Then one dog bites the other flight simulator in the mole .
2005 // Bud Light
Rating:8.65
A first - time skydiver is too frightened to start out of the plane — and when his instructor cast aside a six - ingroup of Bud Light out of the hatch , it ’s the plane ’s pilot who take the dip .
2006 // Bud Light
Rating:8.39
In what is a “ brain ” musical theme , a man installs a lazy Susan so he can hide his refrigerator in an attempt to keep his friends away from his Bud Light . The turntable , though , sends his box to the apartment next door where a radical of men are praising the “ magic electric refrigerator . ”
2007 // Budweiser
Rating:8.56
On a beach , a bunch of crabs hijack a cooler fill with Bud Light . When two bottles in the cooler make it come out like a orotund crab surrounded by a nimbus of sun , the bunch set about to idolize it .
2008 // Budweiser
Rating:8.73
In a testimonial toRocky , a knight is turned down to join the iconic horse - drawn Budwesier Clydesdale wagon , but gets inspiration from an unlikely mentor : a dalmatian . The horse train through the baffling of condition to join the hinderance squad .
2009 // Doritos
Rating:8.46
Doritos ended the reign of the Anheuser - Busch dynasty in 2009 with their first - ever fan - generated commercial message . Two men use a snow earth — what one character call his “ vitreous silica ball”—to make wishes for the future . One man order that there will be free Doritos at work , so he throws the blow ball into a vending machine , break the methamphetamine hydrochloride to get at the Doritos . The other man wishes for a promotion , but unexpectedly hits his boss when he throw the world .
2010 // Snickers
Rating:8.68
“ You ’re playing like Betty White out there ! ” Put an iconic character actor in a commercial message , let her get tackled during a football plot , and manifestly it ’s self-coloured gold that other Super Bowl commercials dream of . “ I never have gone aside ! ” White said after . “ But ever since that commercial came out , it open all these doors . ”
2011 (tie) // Bud Light and Doritos
Rating:8.35
This was the first year the organization riposte a tie . In Bud Light ’s advertising , a gentleman is asked to housesit a chemical group of intelligent dog-iron in a domicile with a refrigerator full of Bud Light . The man put the dogs to run , catering a party and serve the product to Edgar Albert Guest .
In another user - generated profits for Doritos , a man teases his girlfriend ’s pug-dog with a bag of Doritos . The guy cable closes and stands behind a glass door , but the pug ladder and pounces on the door , pick apart it down and taking the bag of chip .
2012 // Doritos
Rating:8.82
When a man witnesses his domestic dog inhume his wife ’s cat , the dog bribes the human being with bags of Doritos to keep mum . The dog ’s programme ferment , the commercial message act , and it only be the video recording ’s creator $ 20 to put together .
2013 // Budweiser
Rating:7.76
The big score ( and water company ) of the 2013 Super Bowl came when Budweiser told an emotional story of a trainer and the horse he breeds and invoke to be a Budweiser Clydesdale . After see the baby horse and trainer interact , the commercial jumps three year , where we see the two re - join at a big - city parade . The “ Brotherhood ” touch , which received an average out mark of 7.76 , is paying homage to Budweiser ’s long human relationship with Super Bowl advertizement and with their Equus caballus . “ It will be one that stimulate mass smile , perhaps put a picayune bit of a tear in their eye , it ’s a very emotionally remindful spot . It ’s a great patch and a nod to the tradition of the Clydesdales , ” said Paul Chibe , frailty prexy of U.S. marketing for Anheuser - Busch .
2014 // Budweiser
Rating:8.29
The next year , Budweiser went for a likewise schmaltzy story , this time feature a domestic dog and a Clydesdale who are sound booster .
2015 // Budweiser
Rating:8.10
In 2015 ’s top - give away ad spot — again coming from Budweiser — hitches a drive off the farm and experiences some tough times , from being wedge to take shelter from rainfall in a box to encountering a masher just when he ’s about to make it back home . gratefully , the Clydesdales come to the rescue .
2016 // Hyundai
Rating:6.90
Kevin Hart plays a dad who gives his girl ’s date the key to his Hyundai , then keep popping up on their dark out thanks to the CarFinder feature .
2017 // Kia
Rating:7.47
Comedian Melissa McCarthy try on to facilitate whales , trees , ice caps , and more with … not so bang-up results in this Kia spotlight from 2017 .
2018 // Amazon
Rating:7.18
When Alexa suffer her voice , Amazon pulls in everyone from Gordon Ramsey and Cardi B to Rebel Wilson and Anthony Hopkins .
2019 // NFL
Rating:7.69
This adcelebrated 100 class of the National Football League by tuck some of the most talented players in one room . All is well until someone fumbles the ball .
2020 // Jeep
Rating:7.01
This ad spot parody Bill Murray ’s 1993 movieGroundhog Day , with the actor taking Punxsutawney Phil on dangerous undertaking with him in his Jeep .
2021 // Rocket Mortgage
Rating:7.38
2022 // Rocket Mortgage
Rating:6.82
Rocket Mortgage had the top - rated ad spot for the 2nd class run , this time featuring Anna Kendrick and Barbie , whoreallywants her aspiration house .
2023 // The Farmer’s Dog
Rating:6.56
This gist - warming ad from frank food for thought fellowship The Farmer‘s Dog features a girl and her pup through the years .
2024 // State Farm
Rating:6.68
Arnold Schwarzenegger ca n’t quite get the slogan right in this 2024 State Farm commercial message — neighborkeeps coming out “ neighba . ”
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A reading of this storey ran in 2014 ; it has been updated for 2025 .
